About Robin ...

For as long as I can remember, I have had a natural marketing and business interest. It feels like my business career began at 5 years of age. Whenever I am allowed to say it began, during my packed career, I've taken my MBA, B.A. in English, and personal drive and made the most of my opportunities to make the brands I work for the BETTER.

I'm a writer/marketer/with the bit of savvy your business needs to achieve your full spectrum of marketing capabilities. If you'd like to explore my experience, you've come to the right place. Please explore my site in depth and share your feedback.

I'm local to Knoxville, Tennessee and I don't mind traveling (read my blog about traveling with your pet). If you don't mind making your brand and marketing even BETTER through the many techniques and tactics demonstrated on this site, let's talk asap.

If you just want to see more bulldogs, you can find them here.

Professional History

Relevant Experience

July 2018 - April 2019

Director of Marketing

Planned and directed the marketing efforts of Power Systems, a functional fitness company. Led a team of marketers to drive awareness of products and our ability to support the business goals and design needs of commercial gyms, clubs, studios, higher education, campus recreation, government organizations, and "pro-sumers". Within 10 months of joining Power Systems, we executed our largest and most successful product launch at IHRSA 2019.

March 2015 - June 2018

Director of Brand Marketing

Responsible for developing marketing plans in support of brand perception and awareness in the Architecture and Design industry for Crossville, Inc. a leading finishing materials manufacturer, generating marketing research for new sales channels and creating marketing initiatives designed to achieve sales and brand equity growth. Led product launches, tradeshow and showhome integrations, and managed Hubspot CRM, Marketing and Sales hubs.

Research, designed, developed and executed Marketing, PR and Brand Plans globally for the PetSafe family of brands, $7M annual advertising budget. Planned, executed and reported on fully integrated advertising program (B2B/B2C/DTC/CPG). Developed extensive videos, emails, webpages, press releases, and established blog, social and YouTube channel. Coordinated with sales team, call center, and engineering, provided training, executed coordinated efforts for product launches and brand experience delivery.

January 2008 - October 2015

Senior Brand Manager

March 2001 - December 2007

Marketing

Manager

Managed the the strategic business development, marketing, public/media relations, communications, and community relations activities for defense contractor EOD Technology, Inc. (now Janus Global) and was a key contributor in the company's aggressive growth from a $10 million to a $200 million company. Received Charles F. Trainor Award and the Locke L. Mouton Award for Excellence in Community Relations from the U.S. Army Corps of Engineers.

UT Design Student Scholarship Winners

Connecting with the next generation!

University of Tennessee Interior Design Students learned how to design with tile in a unique way.

Crossville 2018 NeoCon Scholarship Winners shown left in front of Crossville's latest product launches at NeoCon '18.

Additional Experience

King University Professor

Professor of Business 2013-2017

Taught college level business and marketing courses (part-time and full-time) to traditional and non-traditional students with an average class size of 25. Prepared and presented real-world case studies, marketing examples, course assignments, and lectures.

WBIR, Channel 10, Style Show Host

Web Savvy Woman 2005-2009

Made weekly television appearances for “Web Savvy Woman” segment to discuss websites and internet related topics. Authored content
and appeared in “live” and pre-recorded segments at a wide range of local area attractions and entertainment venues.

Independent Marketing Consultant

Marketing Agent since 2010

Successfully represented diverse executive leadership and healthcare brands including Beyond Boardroom Doors, SBC,
Bold.Soul.Life., Brookehaven Retreat (a residential treatment center), a variety of independent Pharmacies across East Tennessee, and multiple SaaS and App Developer customers in healthcare, health and wellness, fitness, veterinary care, clinical care, and medical manufacturing. Developed marketing growth strategies, branding plans, digital marketing, and content development, driving growth consistently across all customers and industries.

The Moth/ Tenx9 / Amazon

Author/Competitive Story Teller 2015-present

Part of my writing is creative. After writing my first book in 2015, I began enjoying participating in live and competitive story telling events. In 2017, I won The Moth StorySlam in Chicago and went on to compete in a GrandSlam. As often as I can, I write and travel to events to perform and enjoy amazing stories. Storytelling is a critical element of marketing and product development. I love honing this skill.